Design is the silent ambassador of your brand. – Paul Rand


I’m Lauren, a Freelance Graphic Designer and the owner of Pen & Ink Designs. Since 2017, I have assisted hundreds of companies by creating beautifully bespoke branding to help them stand out from the competition.

Whether you are a startup or a more established business, my logo and branding packages are tiered to suit your budget and requirements.

If you’re looking for someone with a fresh approach to design to help you create your new visual style, I would love to chat!


Below is a list of some of my most popular design services. If none of the packages are quite to your taste, please get in touch and I can create a custom package for you. Please note that the prices are subject to change depending on the complexity of the project. You will be made aware of this before any designing begins.

  • Brand consultation
  • Mood board
  • Primary logo
  • Alternative logo
  • Submark
  • x2 items of stationery design
  • Brand style guide
  • Brand consultation
  • Mood board
  • Primary logo
  • Alternative logo
  • Submark
  • x2 items of stationery design
  • Social media profile headers
  • x3 social media post templates
  • Brand style guide

A complex service which covers every aspect of brand strategy. We have a zoom or face to face meeting, followed by an in-depth 5 page questionnaire. I will then produce a highly detailed brand strategy document highlighting your brand personality, tone of voice, target audience, competitors analysis and more. Once this research has been completed, we move onto the design.


  • Brand consultation
  • Mood board
  • Primary logo
  • Alternative logo
  • Submark
  • Stationery set – your choice of 3 items of stationery design
  • Social media set – 5 post templates, 5 Instagram story templates, highlight covers and social media headers
  • Brand guidelines

My brand audit service is perfect for any business owners that are questioning their current branding.

This service includes a 20 minute zoom or phone call to discuss your current branding, why it may not be working for you and areas to improve. I then create a personalised follow up report highlighting what was discussed and what the best next steps would be for your business. What you do with that information is entirely up to you!

Book your slot using the link below:

Pen & Ink Designs – Brand Audit


Take a look at some of my favourite past projects below. Like what you see? Get in touch!

Baked by Amber

Logo for a baker

Benny Blue's

Logo for an independent bakery

Blueberry Toys

Branding for doughnut shop

KiKi Blush

Logo for a grazing box company


Logo for a recruitment company

Peony Bloom

Packaging for a candle company

ARC Illustration

Hand drawn illustration for a VA

Crumbs Logo

Logo concept for Crumbs Bakery

Crumbs Packaging

Hand drawn illustrations for Crumbs Bakery

Nufuture Brochure

Brochure for an IT recruitment company

Precious Bumps

Logo for a virtual assistant

The Purple Hive

Logo design for a VA

Years experience

Completed projects

biscuits consumed

Cups of tea

  • I only had some very thin ideas for my logo and Lauren was amazing! She took the basics and ran with them to create a professional and stunning logo that was exactly what I wanted, even though I couldn't articulate it. We are now working on more marketing materials for my business and I could not be happier!

    Hannah, Hannah Walker Consultancy

  • Pen & Ink Designs were a delight to work with. Always accessible, very professional and the outcome was exactly how I wanted. Would highly recommend. Great work.

    Richard, RH Carpets & Flooring

  • Lauren is wonderful. I approached her when looking for a logo refresh, not really knowing what I wanted other than ‘a bit of colour’. She listened to my nonsense ramblings and created something amazing, that I truly love and just want to show it off. I highly recommend Lauren for any design work you may need.

    Crissi, Captured by Crissi

  • I previously had a self-made logo for my business and after a while I wasn't really feeling it. Stuck with not really knowing what I wanted Lauren not only had the talent of putting together several ideas but also showed great patience putting up with my constant change of mind!! A quick turn around, high quality, pleasant to deal with - what more could you want! 100% would recommend.

    Phil, Saunders Sport Performance

  • Lauren was so helpful - I came to her with a million and one ideas and she was able to really understand what I needed and present me with ideas and options. She did some options based on what I had drafted, and some of her own ideas based on the brief...I went with one of her designs because it was perfect! I love my new logo! Thank you so much!

    Alex, ARC Virtual Solutions

Get In Touch

Have any questions? I would love to hear from you, even if it’s just for advice.