Design is the silent ambassador of your brand. – Paul Rand


I’m Lauren, a Freelance Brand Designer and the owner of Pen & Ink Designs. Since 2017, I have assisted hundreds of companies by helping them go from uninspired and unimaginative to branding that excites them and their target audience.

I primarily work with businesses within the food and drink industry or product based businesses, but I am always open to conversations with businesses in any industry to see if I can help you with your dream branding.

If you’re looking for someone with a fresh approach to design to help you create your new visual style, I would love to chat!


Below are my 4 offerings; branding, stationery & packaging, social media design and brand audits. Each package is quoted individually. Please get in touch to find out more about each service.

Every business needs branding, that’s just a plain and simple fact! Branding isn’t just a logo, it is so much more. This package digs deep into the core of your business, using brand strategy to identify how I can make the visual elements of your brand work. Each element  needs to portray your brand values, attract your ideal clients and help turn them into returning, loyal customers.

Fancy taking your new branding one step further? Packaging and stationery are a key element in any business. Whether you are looking for branded business cards or funky menus and postal boxes, keeping your branding consistent across all materials helps you get your brand message across to customers.

Looking for the whole shebang? I don’t blame you. Roughly 54% of the world’s population has a social media account. That’s 4.2 BILLION users across the globe. (Source: Hootsuite). If you don’t think your ideal client uses social media, you’re wrong. Having branded social media posts, templates and banners is key to making sure your image is consistent and therefore recognisable to old, new and potential customers.

My brand audit service is perfect for any business owners that are questioning their current branding.

This service includes a 20 minute zoom or phone call to discuss your current branding, why it may not be working for you and areas to improve. I then create a personalised follow up report highlighting what was discussed and what the best next steps would be for your business. What you do with that information is entirely up to you!

Book your slot using the link below:

Pen & Ink Designs – Brand Audit


Take a look at some of my favourite past projects below. Like what you see? Get in touch!

Baked by Amber

Logo for a baker

Benny Blue's

Logo for an independent bakery

Blueberry Toys

Branding for doughnut shop

KiKi Blush

Logo for a grazing box company


Logo for a recruitment company

Peony Bloom

Packaging for a candle company

ARC Illustration

Hand drawn illustration for a VA

Crumbs Logo

Logo concept for Crumbs Bakery

Crumbs Packaging

Hand drawn illustrations for Crumbs Bakery

Nufuture Brochure

Brochure for an IT recruitment company

Precious Bumps

Logo for a virtual assistant

The Purple Hive

Logo design for a VA

Years experience

Completed projects

biscuits consumed

Cups of tea

  • I previously had a self-made logo for my business and after a while I wasn't really feeling it. Stuck with not really knowing what I wanted Lauren not only had the talent of putting together several ideas but also showed great patience putting up with my constant change of mind!! A quick turn around, high quality, pleasant to deal with - what more could you want! 100% would recommend.

    Phil, Saunders Sport Performance

  • Lauren was so helpful - I came to her with a million and one ideas and she was able to really understand what I needed and present me with ideas and options. She did some options based on what I had drafted, and some of her own ideas based on the brief...I went with one of her designs because it was perfect! I love my new logo! Thank you so much!

    Alex, ARC Virtual Solutions

  • Lauren is wonderful. I approached her when looking for a logo refresh, not really knowing what I wanted other than ‘a bit of colour’. She listened to my nonsense ramblings and created something amazing, that I truly love and just want to show it off. I highly recommend Lauren for any design work you may need.

    Crissi, Captured by Crissi

  • Pen & Ink Designs were a delight to work with. Always accessible, very professional and the outcome was exactly how I wanted. Would highly recommend. Great work.

    Richard, RH Carpets & Flooring

  • I only had some very thin ideas for my logo and Lauren was amazing! She took the basics and ran with them to create a professional and stunning logo that was exactly what I wanted, even though I couldn't articulate it. We are now working on more marketing materials for my business and I could not be happier!

    Hannah, Hannah Walker Consultancy

Get In Touch

Have any questions? I would love to hear from you, even if it’s just for advice.