Design is the silent ambassador of your brand. – Paul Rand


I’m Lauren, a Freelance Brand Designer and the owner of Pen & Ink Designs. Since 2017, I have assisted hundreds of companies by helping them go from uninspired and unimaginative to branding that excites them and their target audience.

I primarily work with businesses within the food and drink industry or product based businesses, but I am always open to conversations with businesses in any industry to see if I can help you with your dream branding.

If you’re looking for someone with a fresh approach to design to help you create your new visual style, I would love to chat!


Creating brand magic only happens when we work collaboratively together. If you are ready to push boundaries and create a brand that makes you stand out, take a look at my below services.

Creating a brand without brand strategy is like trying to bake a cake with no recipe.

My 2 hour brand strategy workshop is a balance of business coaching and personalised strategy. During the workshop, we will dig deep into your why, uncovering your brand’s heart, goals and visions for your business. We will gain complete clarity on who your audience is and how you can best serve them, as well as diving into your positioning and figuring how best to make your personality shine through in your brand.

 The brand strategy workshop is the answer for business owners that feel as though they are misaligned with their brand. You may feel as though you’re not showing up effectively or lacking direction within your business, or maybe you are looking at introducing a new service or product and you need clarity on how to position yourself.

Your brand identity is more than just a logo, it’s every single part of the brand that you can see.

A strong visual identity tells a story and allows your audience to connect with you on a personal level. To make sure you stand out from the competition, your branding needs to capture the imagination of your audience to create lasting visual impact. This will generate trust and create loyal customers who come back time and time again.

The VIP Design Day allows you to have everything on your wishlist created within a day.

The VIP Design Days are perfect for the business owners that want to get their ‘need’ list of design done and dusted within 24 hours, without the constant back and forth of emails. Some examples of what you could get designed include social media posts, stationery, e-brochures and packaging.

There are a limited number of slots available for VIP Design Days, so be quick!

My brand audit service is perfect for any business owners that are questioning their current branding.

This service includes a 20 minute zoom or phone call to discuss your current branding, why it may not be working for you and areas to improve. I then create a personalised follow up report highlighting what was discussed and what the best next steps would be for your business. What you do with that information is entirely up to you!

Book your slot using the link below:

Pen & Ink Designs – Brand Audit


Take a look at some of my favourite past projects below. Like what you see? Get in touch!

Baked by Amber

Logo for a baker

Benny Blue's

Logo for an independent bakery

Blueberry Toys

Branding for doughnut shop

KiKi Blush

Logo for a grazing box company


Logo for a recruitment company

Peony Bloom

Packaging for a candle company

ARC Illustration

Hand drawn illustration for a VA

Crumbs Logo

Logo concept for Crumbs Bakery

Crumbs Packaging

Hand drawn illustrations for Crumbs Bakery

Nufuture Brochure

Brochure for an IT recruitment company

Precious Bumps

Logo for a virtual assistant

The Purple Hive

Logo design for a VA

Years experience

Completed projects

biscuits consumed

Cups of tea

  • I only had some very thin ideas for my logo and Lauren was amazing! She took the basics and ran with them to create a professional and stunning logo that was exactly what I wanted, even though I couldn't articulate it. We are now working on more marketing materials for my business and I could not be happier!

    Hannah, Hannah Walker Consultancy

  • I previously had a self-made logo for my business and after a while I wasn't really feeling it. Stuck with not really knowing what I wanted Lauren not only had the talent of putting together several ideas but also showed great patience putting up with my constant change of mind!! A quick turn around, high quality, pleasant to deal with - what more could you want! 100% would recommend.

    Phil, Saunders Sport Performance

  • Lauren was so helpful - I came to her with a million and one ideas and she was able to really understand what I needed and present me with ideas and options. She did some options based on what I had drafted, and some of her own ideas based on the brief...I went with one of her designs because it was perfect! I love my new logo! Thank you so much!

    Alex, ARC Virtual Solutions

  • Lauren is wonderful. I approached her when looking for a logo refresh, not really knowing what I wanted other than ‘a bit of colour’. She listened to my nonsense ramblings and created something amazing, that I truly love and just want to show it off. I highly recommend Lauren for any design work you may need.

    Crissi, Captured by Crissi

  • Pen & Ink Designs were a delight to work with. Always accessible, very professional and the outcome was exactly how I wanted. Would highly recommend. Great work.

    Richard, RH Carpets & Flooring

Client Application

If you’re ready to create brand magic, please fill out this client application form and I will get back to you within 24 hours.