Brand Identity

Becoming visually identifiable

Your brand identity is more than just a logo, it’s everything visually connected to your business.

A strong visual identity tells a story and allows your audience to connect with you on a personal level.

To make sure you stand out from the competition, your branding needs to capture the imagination of your audience.

You also need to commit to using it consistently so that you become instantly recognised…and you’ll only do that with designs you love.

How it works

What is classed as brand identity?

Your brand identity refers to the visuals within your brand. These visuals create trust and tell a story that your audience can connect with.

Before I can create these visuals, it is important that you share with me your brand strategy and guidelines, so we can agree on what you want to achieve from the designs. If you do not have brand strategy or clear vision in place, we can work on this together. Learn more about my Brand Strategy workshops.

To me, the development of your brand guidelines is most important – this gives you your colours, fonts and rules to apply to ensure consistency and a soon-to-be instantly recognisable brand.

When it comes to visuals, elements of your brand identity can include:

  • Logos
  • Stationery
  • Packaging
  • Signage
  • Social media templates
  • …and more.

I can offer a complete package of visuals and branded elements that you can take away and implement with ease.

I just want a logo, isn’t that enough?

Branding is an investment for a business which helps you reach your goals.

A logo alone will not help you connect with your audience. You will not stand out from the crowd, and it can affect sales and growth. In fact, it may just confuse and discourage clients, if it doesn’t align with the other marketing and design elements used in your business.

I want to help you and your business to thrive. I want you to see a return on your investment. For this reason, I don’t take on ‘logo only’ projects.

Ready to invest in your business?