Back when I started Pen & Ink Designs in 2017, I never really understood the importance of a website. Sure, it makes you look like a legitimate business, but is that it?
Over the years, I have invested a minimal amount of money into my website. I have either done it myself (VERY badly) or paid a maximum of £300 to get someone to create it for me. It wasn’t until I started moving into the nitty gritty of branding that I realised how important a great website really is. I am always telling my clients to ‘invest in professional branding’, so why haven’t I been investing in a professional website designer?
Did you know that according to web credibility research from Stanford University, 75% of web users admit to making judgements about a company’s credibility based on their website design? First impressions count and I didn’t want to be ‘that company’ that gains a negative reputation because of a rubbish website!
With the help of Dan from DCX Design and Luke from Six Six Marketing, I have a shiny new website which actually WORKS! In an ideal world, I would like to gain a bunch of interest from prospective clients through my website, and that was never going to happen if I continued to create my website myself.
Don’t forget that a strong brand identity only makes a web designers job easier, so if you are looking for help with your brand identity before thinking about a website, feel free to get in touch!