Avery Rose is an online clothing store, created by a woman with a passion for fashion! The client approached me with a logo she had designed herself. Although it was a great starting point, she knew she needed a professional eye to make some tweaks.

After showing me a list of brands for inspiration, I created a colour palette and 3 initial concepts. The client knew we were heading in the right direction with the changes and after 1 more round of developments, we had found the perfect logo, colour palette and fonts to make up her initial brand identity.

Due to the shop being online, it was crucial that we designed some Instagram story and grid templates. I created 3 designs for each, ensuring that the branding was kept consistent and beautiful. These templates make the world of difference to the client’s page!

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