Crumbs Bakery decided to rebrand as a celebration of their 10-year anniversary. Their previous branding used bold colours and a chunky font, which didn’t reflect how the business has grown over the years.
In our brand strategy session, we made some tweaks to who they were trying to target, as well as some essential updates to their goals, vision and mission. Once the brand strategy had been created, we moved on to developing their brand identity to reflect the changes in the strategy. We decided that some hand drawn illustrations would be a perfect addition to the brand.
As well as the initial logos and illustrations, we also created some designs for their printed materials and packaging. This included the menus, takeaway cups, paper bag and printed baking paper.