Face It is an exciting new skincare brand looking to make a big impact in the beauty industry. The client came to me with several ideas in her head, but with no real direction on where to go with the brand.

As a start-up and not knowing where to start. After an initial discovery call, we figured out that a brand strategy session would be the best starting point. We needed to create the foundation of the brand, discovering her ‘why’, values, ideal target market and more, before diving into the brand identity.

A hand drawn illustration was added during the creation of the brand identity, as it creates a sense of sophistication, which was key for the brand. As well as the logos and general colour palette and fonts, we also created some packaging.

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