Sit and Sip
Sit & Sip Café is a family run business that was set up just before the COVID-19 pandemic. Due to a limited budget when they first opened, the client used a free online logo generator and Canva to create their branding.
As the business has grown over the last 2 years, they realised that they would benefit from professional branding. Although they were attracting clients, they were not attracting the right kind. Having branding that speaks to their audience is key in creating brand recognition.
After an initial discovery call, the client sent me their mood board of inspiration. I took their ideas and combined them with my own, creating branding that now speaks to their ideal client and reflects their personality. They also asked for designs for their packaging, which ensured they had consistent branding across all of their materials.