Sole & Stride was set up by my client after they had left their corporate job of 20 years. They had always wanted to create a shoe business, so decided to pursue their dream. They decided to approach me after they didn’t know where to start.
After an initial discovery call, we figured out that a brand strategy session would be the best starting point. We needed to create the foundation of the brand, discovering their ‘why’, values, ideal target market and more, before diving into the brand identity. This is a crucial step to go through for any business.
With a solid brand strategy in place, we were able to create their dream branding that will contribute to brand recognition, creating trust and loyalty amongst their clients. They also decided that they would like a shoe box design and tissue paper design, so these were created as part of the deliverables too.