As a start-up, the client wasn’t sure where to start. After an initial discovery call, we figured out that a brand strategy session would be the best starting point. We needed to create the foundation of the brand, discovering her ‘why’, values, ideal target market and more, before diving into the brand identity.
With a solid brand strategy in place, we were able to create her dream branding that will contribute to brand recognition, creating trust and loyalty amongst her clients. She also decided she would like a business card design, so we designed this ensuring that she had brand consistency.